Fujifilm X-HF1: A Compact Camera Built for Vertical Video

Fujifilm's new X-HF1 shoots natively in 3:4 portrait format—the shape TikTok, Instagram, and Snapchat prefer—eliminating the cropping creators now do by default. The 240-gram compact launches June 26, 2025, with a dedicated upload app and analog film modes. The bet: vertical platforms are stable enough to justify format-specific hardware.