Kodak's New $34.99 Film Camera Costs Less Than the Film It Uses

Reto Project, a Kodak licensee, launched the Kodak EC35 on July 16, 2026 — a basic film camera priced at $34.99 (£34.99 UK). It has a simple lens with no focusing, one shutter speed, manual film winding, and a built-in flash powered by a single AA battery. Seven pastel colors target newcomers curious about film, not experienced photographers.