Kodak-branded 35mm film camera priced at $34.99 — less than a roll of film

Reto Project, a Kodak licensee, announced the Kodak EC35 on July 16, 2026: a 35mm fixed-focus point-and-shoot priced at $34.99 (£34.99 UK). It pairs a 25mm acrylic lens at fixed f/10 with a single 1/100 shutter speed, manual wind/rewind, and a built-in flash on one AA battery. Seven pastel colorways target film-curious newcomers, not enthusiasts.