Apple TV+ Subscription Price Goes Up Again

Apple raised its TV+ streaming service from $12.99 to $14.99 per month, and from $99 to $119 per year. That is the fourth increase in four years — more than double the original $6.99 price. Apple's combined subscription, Apple One, rose from $19.95 to $21.95. Rivals Netflix and Peacock also raised their prices in 2026.