Apple TV+ Raised to $14.99/month in Fourth Price Hike Since 2023

Apple raised Apple TV+ from $12.99 to $14.99 monthly and from $99 to $119 annually — the fourth increase in four years, more than doubling the $6.99 launch price. Apple One rises from $19.95 to $21.95. Notably, $14.99 matches the price of the Apple TV+ and Peacock Premium bundle introduced in October 2025. Netflix and Peacock also raised prices in 2026.