Apple's September 9 Event: New iPhones and a New CEO

Apple will show off new products on September 9, 2026, at its California headquarters. It's the first big presentation under new CEO John Ternus, who took over from Tim Cook on September 1. Expected are the iPhone 18 Pro and Pro Max, a folding iPhone, new Apple Watches, and smart home devices. The regular iPhone 18 is pushed to 2027.