Apple Sets September 9 Launch Event — First Keynote Under CEO John Ternus

Apple will hold its next product launch on September 9, 2026, at 10 a.m. PT at Apple Park, tagged "Surprise and Shine." John Ternus succeeds Tim Cook as CEO on September 1, making this his first keynote at the helm. Expected lineup: iPhone 18 Pro and Pro Max, a rumored foldable iPhone, Apple Watch Series 12, new Watch Ultra, and smart home devices. The standard iPhone 18 is delayed to 2027.