Amazon Revives Smartphone Ambitions with AI-Centric 'Transformer' Project

Amazon Revives Smartphone Ambitions with AI-Centric 'Transformer' Project

Amazon is developing an Alexa-enabled smartphone codenamed Transformer, led by Panos Panay, the company's devices chief. The project marks Amazon's return to smartphone hardware since the failed Fire phone of 2014. Notably, Panay has declined to confirm whether Amazon will actually release the device, signaling a more cautious approach than the company took a decade ago.

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