Sony Spins Off REON POCKET Into Standalone Subsidiary, Targets 22-Country Expansion

Sony established Sony Startup Technology Inc. to operate its REON POCKET wearable thermal device as an independent business, signaling conviction that personal climate control merits dedicated infrastructure. The subsidiary plans 2025 rollout across 22 countries following years of annual sellouts. The move reflects a broader shift toward functional wearables over data-collection devices, positioning localized thermoelectric cooling as a sustainable market rather than niche experiment.