First VC Fund Exclusively for the Mother Market Closes $10 Million

Mother Ventures has closed its debut fund to back companies serving mothers and families, positioning itself as the first venture capital firm focused exclusively on this consumer segment. The firm estimates the addressable market at $2.4 trillion annually, driven by 85 million US mothers who control 85% of household purchases. Founder Allison Stern previously scaled video analytics startup Tubular Labs to $25 million ARR.