Smeg Forte Mixer Doubles Down on Raw Power Against KitchenAid

Smeg USA launched the Forte stand mixer on April 20, 2024, with a 750W direct-drive motor—more than double KitchenAid's Artisan series at 325W. The Forte adds ten speed levels and a Smooth Start function to prevent splashing, available in up to seven colors through smegstore.us and retail partners. Wired's evaluation awarded it a 7 out of 10 rating, signaling competent but not exceptional performance versus established competitors.