Fox's $22 Billion Roku Acquisition Forces Streaming Rivals to Abandon Platform Neutrality

Fox agreed to acquire Roku for $22 billion, ending the platform's independence. Netflix, Disney+, Max, and other services have relied on Roku as a neutral distribution channel. With Fox—an owner of Tubi and Fox Nation—now controlling the interface, those rivals face compromised placement leverage. Streaming services are likely to accelerate direct-to-consumer investment to reduce their reliance on Roku's infrastructure, reshaping how content reaches connected-TV audiences.