YouTube Creators Face Backlash Over Undisclosed Higgsfield AI Video Promotions

Creators Matti Haapoja and Sam "Kold" Kolder posted videos promoting Higgsfield's Seedance 2.5 AI video platform without ad disclosures. Other creators then shared screenshots of paid partnership offers from PR firms working on Higgsfield's behalf, suggesting coordinated, undisclosed promotion. Neither the creators nor Higgsfield responded to questions about whether the videos were paid partnerships.