YouTube Creators Called Out for Undisclosed AI Video Promotions

YouTubers Matti Haapoja and Sam "Kold" Kolder promoted Higgsfield's Seedance 2.5 AI video tool without disclosing paid partnerships. Fellow creators then posted screenshots of paid outreach from PR firms representing Higgsfield, pointing to coordinated, undisclosed promotion. Neither the creators nor Higgsfield responded to questions about the arrangement.