UK Regulator Investigates Trainline, Virgin Atlantic and Red Driving School Over Drip Pricing

The UK's CMA opened investigations on 18 August 2026 into Trainline, Virgin Atlantic and Red Driving School over drip pricing — advertising a low headline price then adding mandatory fees during booking. These are the first major cases under 2025 powers allowing the CMA to fine firms up to 10% of global turnover without court action. Trainline shares fell as much as 14%.