Fitbit Air's $100 Price Advantage Over Garmin Cirqa Vanishes in 10 Months With Subscription

The Fitbit Air costs $100 versus Garmin's $200 Cirqa — a $100 gap. But Google Health Premium runs $10/month, while Garmin requires no subscription for core functionality. After roughly 10 months of subscription payments, a Fitbit Air user reaches cost parity with the Cirqa. The no-subscription positioning makes Garmin's higher upfront price a differentiator, not a drawback.