SmartNews: a wide free feed
By SmartNews, Inc. — co-founded by Kaisei Hamamoto and Ken Suzuki
A fast, wide aggregator with a large publisher base, a genuinely good offline mode, and — since March 25, 2026 — a first-of-its-kind US rewards program that pays points for reading articles and completing daily reading missions, redeemable through the Tango Rewards platform for gift cards or charity donations. It carries a 4.6-star average across roughly 929,000 US App Store ratings, and has raised more venture funding than any other standalone news app in this comparison — reported annual recurring revenue was around $104.5 million in 2025, per company-tracking site Getlatka.
Where it falls down
It is advertising-funded, and the app's own App Store and Play Store reviews are dominated by complaints about the ad load — full-page ads between articles, and in 2025 users reported phishing ads slipping through the ad stack. The genuinely ad-free experience sits behind a roughly $3.99–4.99-a-month subscription. The company also laid off about 40% of its US staff in January 2023 amid a stalled US expansion, and its CEO stepped down that November — reported at length by Rest of World, which quoted former employees describing high-visibility projects that repeatedly failed to fully launch. TechCrunch reported in January 2024 that the app was struggling to retain users as alternatives to X (Twitter) drew attention elsewhere. And the reading rewards, while genuinely redeemable, are engagement mechanics: the app pays out more the longer and more often you read, so the incentive points at more time in the feed, not at getting you out of it.
- Pick it if: You want the widest possible free feed, a good offline mode, and you like earning something back for the time you spend reading.
- Skip it if: You want to be finished in five minutes, or an ad-free reading experience that isn't a paid upgrade.
- Founded
- Founded 2012 in Japan; expanded to the US in 2014
- Funding
- A $230 million Series F in September 2021 valued the company at $2 billion, one of only two Japanese startups to reach that mark at the time; total venture funding is reported at roughly $427 million across six-plus rounds since 2012
- Price
- Free
- Platforms
- iOS, Android
- Reading level
- No — it links out to the original article at the publisher's own length and register
- Notifications
- Breaking and topic pushes, on by default