B.
June 7, 2026·Personalisation
Made for You, or Made to Keep You?
Personalised news promised something made for you. Too often it was built to keep you scrolling. The problem was never personalisation — it was who it served.
Blog
News & Insights
Updates about Go Brief, the future of news consumption, and thoughts on AI journalism.
B.
June 6, 2026·Manifesto
The News Isn't Written for You
Every article is written for a reader who doesn't exist — too basic for the expert, too dense for the newcomer. The fix isn't better writing. It's depth you choose.
B.
May 13, 2026·Research
News Avoidance Is at a Record High. The Reasons Are Specific.
Nearly 40% of people now actively avoid the news. Reuters, Pew, and APA data show why — and the reasons aren't what most editors assume.
B.
May 9, 2026·Research
Reading Builds Cognitive Reserve. Doom Scrolling Doesn't.
What the research actually says about reading, attention, and the brain — and why the difference between active reading and passive scrolling matters more than total screen time.