Former Snap Executives Back Fund Betting on Human-First Social Platforms

Twenty ex-Snap leaders launched Ghost Angels in 2025 to fund early-stage AI startups in social media and consumer tech. The fund has invested in five companies and plans at least 15 more. Its core bet: users prefer authentic human connection over algorithm-driven feeds built to maximize ad revenue. The fund's thesis assumes "social" and "media" will become separate platform categories.