TikTok Launches Revenue-Sharing Ad Program for Creators

TikTok has introduced Pulse, a contextual advertising product that shares ad revenue directly with creators—a first for the platform. Brand ads run alongside top-performing content in specific categories, with payment based on per-thousand-impressions rates. This lets creators earn from programmatic ad placements without negotiating individual sponsorships, mirroring YouTube's Partner Program model adapted for short-form video.