Cookware Giants Sue Caraway Over "PFAS-Free" Claims

Groupe SEB and Meyer sued Caraway in federal court, alleging its "PFAS-free" marketing unfairly damages the broader industry. The challenge followed the National Advertising Division's decision to allow Caraway's claims with minor restrictions. The dispute exposes a fundamental tension: established manufacturers defend FDA-approved non-stick coatings while a challenger leverages consumer concerns about forever chemicals to gain ground.