Lucra's $20M Round Lets Brands Run Tournaments Without Extra App

Lucra Sports, backed by ARK Invest in a $20 million Series B, is expanding its white-label software that lets companies like Dave & Buster's add peer-to-peer tournaments directly into their existing apps. The model sidesteps friction—no separate login or interface. Lucra handles matchmaking and payouts; partners keep brand control and customer data.