Google, Samsung, and Qualcomm Apply Smartphone Playbook to Smart Glasses

Samsung's Galaxy XR is the first commercial smart glasses built on Android XR, developed jointly by Google and Qualcomm. The partnership replicates the tripartite model—Google software, Samsung hardware, Qualcomm chips—that made Android dominant in phones. By securing fashion partners Gentle Monster and Warby Parker, the companies aim to overcome style and distribution barriers that hindered earlier smart glasses efforts.