YouTube Shorts Reaches 70 Billion Daily Views, Rivals TikTok at Scale

YouTube Shorts now draws 70 billion daily views from 1.5 billion monthly users, making it TikTok's closest competitor. Creators earn 45% of ad revenue. Notably, short-form content is increasingly watched on TV screens rather than phones alone. YouTube has managed to extend its dominance into vertical, feed-based formats while keeping creators on a single revenue platform.