TikTok Launches Built-In Travel Booking with Booking.com, Expedia, and Others

TikTok launched TikTok GO in May, a native booking feature that lets US users book hotels, attractions, and tours from partners like Booking.com, Expedia, and Viator without leaving the app. The feature uses TikTok's recommendation algorithm to surface travel content and drive purchases, positioning the platform as a direct competitor to Pinterest and Instagram in social commerce.