The Verge Shifts to Algorithmic Personalization, Away From Editor Curation

The Verge is moving toward algorithmic content delivery on its homepage, replacing its current editor-selected approach. The shift mirrors industry-wide practice: treating homepages as continuously updated products guided by reader behavior data rather than static editorial decisions. The publisher has launched a formal user research program and retired its "Free-to-Read" section, signaling a broader strategic realignment.