State Health Exchanges Exposed Patient Data to TikTok and Meta Through Ad Trackers

Nearly all 20 state-run health insurance exchanges sent sensitive applicant data—sex, citizenship, race—to TikTok and Meta via embedded ad trackers, breaching their own privacy policies. Washington state later remedied the issue after disclosure. The lapse points to a broader failure: government digital services lack systematic audits of how data actually flows through third-party tracking tools.