Letterboxd's Rise: How a Film Platform Became a Studio Bellwether

Letterboxd has grown from one million to 26 million users in four years, giving the cinephile platform real sway over film distribution. Studios now track its user ratings and sentiment—particularly for independent and arthouse releases—to read audience response. That influence has made Letterboxd itself valuable. Its Canadian parent company, Tiny, is exploring a sale to entertainment buyers and streaming services.