India's Network-Level Caller ID Could Disrupt Truecaller's Biggest Market

India's Network-Level Caller ID Could Disrupt Truecaller's Biggest Market

India's telecom regulator is rolling out caller identification directly through carriers — a network-level service that could make Truecaller's app redundant in its largest market, where 70% of its users are based. This exemplifies a recurring tech pattern: as markets mature, successful independent solutions get absorbed into underlying infrastructure.

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