Disney creates marketing tech role to unify data across all divisions

Disney has hired former Xbox executive Jennifer Creegan as its first head of marketing technology and operations, a newly created role spanning film, TV, streaming, sports, parks, games and consumer products. Creegan starts 7 September, reporting to chief marketing and brand officer Asad Ayaz. The appointment targets siloed marketing stacks so franchise campaigns share connected data across divisions. (Variety, 3 September 2026)