MS NOW cites new-viewer data in expanding Crooked Media block to second Saturday hour

MS NOW says half of viewers for its Crooked Media compilation show are new to the network on Saturday nights, and nearly two-thirds of under-55 viewers are also new. The network is adding 'Lovett or Leave It,' hosted by Jon Lovett, at 11 p.m. ET from 12 September 2026, stacking it behind 'Crooked on MS NOW' at 9 p.m. through the US midterms.