Renggli and Vivrelle merge buying and borrowing in one SoHo pop-up

Renggli, the accessories brand launched by Morgan Stewart McGraw in 2023, opens its first retail pop-up in SoHo, New York, from 10–13 September, timed to New York Fashion Week. Partnering with Vivrelle, a luxury rental platform, the space lets shoppers buy Renggli pieces under USD 500 or borrow designer accessories on Vivrelle's membership model — ownership and access in one room. McGraw backed Vivrelle's USD 35 million Series B round in 2022.