Viral Nation and Media Trifecta develop 'Rags 2 Richmond' unscripted competition series for Toronto market debut

Viral Nation and Media Trifecta are developing an unscripted competition series built on Octagon Metatainment's "Rags 2 Richmond" franchise, which centres on Asian male pageantry. Buyers get a first look at the Access Canada Summit, part of the Toronto Film Festival's inaugural market. The format ends in a live pageant finale. No platform has acquired the series. (Variety, 3 September 2026.)