TBS links 'Sasuke/Ninja Warrior' to obstacle racing's Olympic debut at LA 2028

TBS has formalised an arrangement with UIPM, the international federation for obstacle racing, a sport newly added to the 2028 Los Angeles Olympics programme. The deal ties TBS's 'Sasuke/Ninja Warrior' format — recently relaunched in Australia and Vietnam — to an Olympic-level sport. TBS will detail the tie-up at its TIFFCOM 2026 session on October 28 in Tokyo.