Reebok names Hilary Duff ambassador as Authentic pushes lifestyle under EUR 2.1 billion acquisition

Reebok, owned by Authentic Brands Group after its EUR 2.1 billion purchase from Adidas in 2021, has named actress and singer Hilary Duff a brand ambassador. Duff fronts the "Unfiltered & Unstoppable" campaign covering active and lifestyle products. She joins ambassadors including Karol G, Angel Reese and Julian Edelman as Reebok targets millennial and Gen Z consumers in athleisure.