Kris Van Assche relaunches namesake label — website only, no wholesale

Kris Van Assche will relaunch his namesake label in mid-September 2026 on krisvanassche.com, selling direct-to-consumer with no wholesale and no stores. The first iteration, shuttered in 2015, shipped to roughly 130 doors across 32 countries. Van Assche told WWD the new collection of about 40 styles uses deadstock fabrics, with shirts at 400–500 euros and jackets from 1,000 euros.