Diotima shoots Wifredo Lam collaboration on a former Jamaican plantation

Diotima, the New York label founded by Rachel Scott, released its fall 2026 ad campaign in collaboration with the estate of Wifredo Lam, the Cuban painter whose work fused Afro-Cuban symbolism and European modernism. Jamaican artist Luca Khouri photographed the campaign on the grounds of what was once Jamaica's largest operating plantation. Scott told WWD the collaboration was meaningful to her and to the collection.