Maximum Effort creative head Pierce Thiot dies at 40

Pierce Thiot, Head of Creative for Brand and Entertainment at Ryan Reynolds' Maximum Effort, died on 24 August 2026 of a pulmonary embolism at his home in Orem, Utah. He was 40. Maximum Effort confirmed the death on 28 August. A two-time Emmy nominee, Thiot joined the company in 2022 and shaped campaigns for DoorDash, Mint Mobile and Beetlejuice Beetlejuice. He is survived by his wife, Stacy, and their children Adelaide and Jackson.