Apple TV+ U.S. monthly price rises to $14.99, annual to $119, effective 28 August 2026

Apple is raising the U.S. price of Apple TV+ from $12.99 to $14.99 per month and from $99 to $119 annually, effective 28 August 2026, per Variety. Both new and existing subscribers are affected. Existing subscribers will be notified roughly one month before being charged the new rate. This is the fourth increase in four years; the monthly fee has tripled from the $4.99 launch price.