Trier's 'Sentimental Value' drew up to 36,000 admissions per market through bespoke local campaigns

Joachim Trier's Cannes Grand Prix winner 'Sentimental Value' reached roughly 22,000 admissions in Taiwan, 29,000 in Romania across 16 weeks, and 36,000 in Czechia, distributors told a Europa Distribution panel in Haugesund, per Variety. Campaigns relied on collectible posters, a three-city Trier retrospective, and a Karlovy Vary showcase with Stellan Skarsgård — not blockbuster marketing.