PGA Tour Targets Sponsors Over Controversial Ad; Good Good Event at Risk

PGA Tour Targets Sponsors Over Controversial Ad; Good Good Event at Risk

The PGA Tour will drop sponsors whose promo videos showed a woman shoved to the ground (Yahoo Sports, Aug. 26). A Good Good Golf event faced possible cancellation (Fox News, Aug. 27). The Tour is now policing third-party content featuring sponsor products — a rare governing-body move with real commercial consequences.

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