BBC's Brittin Proposes Turning iPlayer Into a YouTube-Style Open Platform With a 'Public Service Algorithm'

BBC Director General Matt Brittin told the Edinburgh TV Festival on 27 August 2026 that iPlayer should become "a more open platform" for outside creators, governed by a "public service algorithm" rather than commercial incentives. He dubbed the proposal "iPlayer 2.0." Brittin previously oversaw YouTube across EMEA. He said the plans are not yet "policy."