Kering pushes Balenciaga handbags to the front of the fall 2026 campaign

Kering, the French luxury group that owns Balenciaga, has been ramping up the house's focus on handbags, a high-margin category. The fall 2026 "Clair-obscur" campaign, shot by Robin Galiegue and released 27 August 2026, gives the Hourglass Avenue and Le 7 Bowling bags their own close-ups alongside sculptural leather outerwear. The house shared details first with WWD.