Phillips's Dropshop says 60% of its audience is millennials and Gen Z

Phillips's Dropshop says 60% of its audience is millennials and Gen Z

Phillips's direct-to-collector platform Dropshop reports that 60 percent of its audience is millennials and Gen Z, according to Christine Miele, the auction house's sales director of e-commerce. Dropshop partners with artists for limited-edition releases, with past drops by Kenny Scharf, Mickalene Thomas and KidSuper Studios.

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