Xbox raises UK console prices up to 72% as chip costs surge

Microsoft raised the 512GB Xbox Series S from £250 to £430 and the 1TB disc-drive Xbox Series X from £450 to £670, per Eurogamer on 27 August 2026. Xbox president Asha Sharma blamed surging memory and storage chip prices, calling it a "Rampocalypse." She said efficiency and affordability are top of mind for Xbox's next-generation console, codenamed "Project Helix."