Gen Z Drives Raya Boom Despite Seven-Year Waits

Raya, the exclusive dating app, now sees 40 percent of its 100,000 monthly applicants from Gen Z—a generation comfortable with invite-only platforms and membership tiers. Some wait seven years for approval. The shift challenges Raya's original identity as an entertainment-industry hub. The app's scarcity model continues to attract younger users, raising questions about whether artificial exclusivity can sustain appeal as the user base diversifies.