Legacy Media Leaders Are Joining Venture Firms to Spot Disruption Early

Bob Iger's move from Disney CEO to Thrive Capital in 2022 reflects a broader shift: established media executives now embed themselves in venture firms to watch emerging technologies before disruption reaches their industry. By advising startups in healthcare, fintech, and software, they gain early sight of business models and patterns that previously reshaped media. The advantage is clear—staying ahead rather than reacting after the fact.