Alexandra Golovanoff launches first ad campaign in 10-year history

French label Alexandra Golovanoff has launched its first advertising campaign in a decade of operation, going live on the brand's digital channels on 25 August 2026. The campaign, photographed by Jody Rogac with art direction by Marie-Amélie Sauvé, casts actress Philippine Leroy-Beaulieu opposite model Sahteene Sednaoui. WWD reported the exclusive.