Loewe shoots fall 2026 campaign at 3,400 metres on Pointe Helbronner

Loewe, the Spanish luxury house owned by LVMH, photographed its fall 2026 campaign at Pointe Helbronner, a peak in the Mont Blanc massif above 3,400 metres. Brand ambassador Julia Garner and rapper Lil Yachty appear in the images, shot by Talia Chetrit under creative directors Jack McCollough and Lazaro Hernandez. WWD reported the campaign on 24 August 2026.