Evil Dead franchise outgrosses its original star: Rise hit $147 million worldwide without Ash

Bruce Campbell reiterated to Deadline on 21 August 2026 that he has "tapped out" of playing Ash Williams, citing declining ability and diverging interests. The franchise moved on without him: Lee Cronin's Evil Dead Rise grossed $147 million worldwide in 2023, the highest total in the series. Campbell said the property has moved away from the cabin, from Sam Raimi, and from Ash.